Who we are

We’re determined to make a real difference for our planet, people, community and partners. This means creating better brand experiences by delivering the perfect combination of affordability, premium quality, luxurious design and sustainability.

It’s about helping people make the change to more natural, safe and environmentally responsible products without having to compromise.

Unparalleled Value

Let’s face it, people are demanding more for less. And we think they deserve it. Through our world-class design, manufacturing expertise and disruptive business model, we can deliver the highest quality products without the high price tags. 

Creating a Positive Impact

We design our brands with people and the planet in mind. From helping to remove plastic waste, to delivering climate positive beauty options, we will continue to push every day to reduce the impact our industry has on the environment. But the vastness of this impact depends on the number of customers we attract. So we’re driven to ensure our products remain affordable for all.

Putting People First

As well as establishing lasting connections between people and our brands, we stay loyal to our long-term partnerships, retailers and distributors. This is where our company culture plays a vital role. We’re honest, collaborative and determined - all while having fun along the way.