Our Team
Meet the Founders
Our CEO Grant Taylor & CFO Keith Taylor are well known in the FMCG space having founded the hugely successful Rascal+Friends Nappy brand that is now sold around the world and secured Grant EY Entrepreneur of the Year-Product as well as Coles Non-Food Supplier of the Year. Partnering with our COO, Renee Lee, who brings 13 years of product and marketing experience this dynamic trio share a passion for creating award-winning brands that deliver unbeatable value.
Our Modus Operandi
We have industry leading internal design, manufacturing and marketing teams across New Zealand and Asia that craft our brands from ideation to shelf. The team excel by following our modus operandi;
Be Bold.
Break The Rules.
Get Sh*t Done.
Constantly Iterate.
Enjoy it.
Auckland, NZ
Our head office for all design, creative, marketing and account management. Find rooftop brainstorms, content filming and a lot of video calls here.
Zhejiang, China
Our on the ground sourcing team who have over 10yrs experience working with the best, most advanced factories across Asia.
Our Values
DETERMINATION
Break boundaries & act with courage.
HONESTY
It’s just what you do.
COLLABORATION
Better ideas & results, together.
FUN
People working with people.
Social Responsibility
We believe doing good is good for business and this philosophy guides our mission and day-to-day operations, how we engage in the community and how we design with the planet in mind.